Capturing futuristic ideas, building them together

What if we designed the future of cloud now?

“Continue to harness innovative thinking from IBM and our clients to continue the funnel of innovation”
– Adam Lankford

Big ideas concept video

What happens when you challenge 400+ designers, developers and offering teams to think into the future? They produce huge ideas, all from a simple statement. Collected in our concept video are some of the common themes seen in those ideas.

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Goals of the project

Capture and explore diverse ideas to provide guideposts that help push and shape our cloud product into a market-leading platform
cone graphic showing how ideas are captured and funneled into the productcone graphic showing how ideas are captured and funneled into the productcone graphic showing how ideas are captured and funneled into the productcone graphic showing how ideas are captured and funneled into the product
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Capture ideas

From IBMers, customers, market trends, great ideas pulled from everywhere

A large number 1, showing this is the first step.
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Prototype

Exploring what a delightful experience could look like based on these ideas

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Release artifacts

Inspirational material to help visualize an innovative or big idea

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Build

Provide resources to help teams start exploring the idea in their product

A large number 4, showing this is the fourth (last) step.

Big ideas

These ideas are created by reviewing all of the ideas submitted by IBMers or clients. A big idea is formed if a theme is spotted when several smaller ideas are submitted.